Technics Unveils Its Lamborghini Direct Drive Turntable System SL- Mark Sparrow

Technics Unveils Its Lamborghini Direct Drive Turntable System SL-1200M7B

Mark Sparrow

Senior Contributor

Technology journalist specializing in audio, computing and photography.

Technics has joined forces with Lamborghini, the Italian automobile marque, to produce the … [+]TECHNICS

Have you ever fancied taking a Lamborghini for a spin? Well, you’re probably not on your own and now you can if you buy the latest product from Technics. The classic Japanese audio brand has joined forces with Lamborghini, the Italian automobile marque, to produce the SL-1200M7B, a special-edition turntable based on the Technics SL-1200MK7/SL-1210MK7 DJ models.

Since the launch of the original SL-1200 turntable, Technics has sold more than 3.5 million units of these robust turntables which have become a design classic. And despite coming from completely different markets, looking back on their approximately 60-year history, both Automobili Lamborghini and Technics believe they have more in common than you might think in terms of their approach to technology and innovation.

Although the SL-1200M7B is based on the SL-1200MK7/SL-1210MK7 models, its design is influenced by Lamborghini’s iconic Y-shape. The three colors used on the turntable are inspired by three iconic Lamborghini colors: Arancio Apodis, Verde Shock and Giallo Athon.

Anyone buying the SL-1200M7B will also receive an exclusive gift of a vinyl record featuring the powerful engine and driving sounds of five flagship V12 Lamborghinis, recorded specially for the project. The vinyl is also a picture disc with an image of a tire from Lamborghini’s latest model, the Revuelto.

The SL-1200M7B features a coreless direct drive motor with stable rotation that’s free of cogging and with a powerful torque. The turntable’s highly sensitive tonearm accurately tracks the signal engraved into the record’s groove. Meanwhile, the platter is a two-layer structure with improved vibration and damping performance.

The rigid cabinet of the SL-1200M7B also has a damping insulator to isolate vibrations, even when it’s used under harsh operating conditions. There is also an adjustment for the turntable’s starting torque and braking speed. Pitch control enables accurate and stable pitch adjustment, while the reverse play function makes the turntable ideal for DJ use. Finally, the stylus is illuminated with a long-life LED that has high-brightness levels.