Mark Sparrow

Senior Contributor

Technology journalist specializing in audio, computing and photography.

Technics has joined forces with Lamborghini, the Italian automobile marque, to produce the … [+]TECHNICS

Have you ever fancied taking a Lamborghini for a spin? Well, you’re probably not on your own and now you can if you buy the latest product from Technics. The classic Japanese audio brand has joined forces with Lamborghini, the Italian automobile marque, to produce the SL-1200M7B, a special-edition turntable based on the Technics SL-1200MK7/SL-1210MK7 DJ models.

Since the launch of the original SL-1200 turntable, Technics has sold more than 3.5 million units of these robust turntables which have become a design classic. And despite coming from completely different markets, looking back on their approximately 60-year history, both Automobili Lamborghini and Technics believe they have more in common than you might think in terms of their approach to technology and innovation.

Although the SL-1200M7B is based on the SL-1200MK7/SL-1210MK7 models, its design is influenced by Lamborghini’s iconic Y-shape. The three colors used on the turntable are inspired by three iconic Lamborghini colors: Arancio Apodis, Verde Shock and Giallo Athon.

Anyone buying the SL-1200M7B will also receive an exclusive gift of a vinyl record featuring the powerful engine and driving sounds of five flagship V12 Lamborghinis, recorded specially for the project. The vinyl is also a picture disc with an image of a tire from Lamborghini’s latest model, the Revuelto.

The SL-1200M7B features a coreless direct drive motor with stable rotation that’s free of cogging and with a powerful torque. The turntable’s highly sensitive tonearm accurately tracks the signal engraved into the record’s groove. Meanwhile, the platter is a two-layer structure with improved vibration and damping performance.

The rigid cabinet of the SL-1200M7B also has a damping insulator to isolate vibrations, even when it’s used under harsh operating conditions. There is also an adjustment for the turntable’s starting torque and braking speed. Pitch control enables accurate and stable pitch adjustment, while the reverse play function makes the turntable ideal for DJ use. Finally, the stylus is illuminated with a long-life LED that has high-brightness levels.

House music is a form of electronic dance music that originated in Chicago in the early 1980s and quickly expanded to American cities like New York City and Detroit as well as international music hubs like London and Paris. House music and its many subgenres are characterized by a steady pulse (typically a 4/4 time signature) played around 120 beats per minute (bpm).

A Brief History of House Music

Since emerging in Chicago in the 1980s, house music has become a global phenomenon.

• Early days and pioneers: House emerged as a new music genre in Chicago in the early 1980s. Its pioneers were a group of Black American DJs who were well versed in disco and hip hop subcultures, and who embraced emerging synthesizer technology from brands like Roland and Korg. Some of the most prominent producers and DJs of early house music include Chicagoans Ron Hardy, Frankie Knuckles, Mr. Lee, Jesse Saunders, J.M. Silk (aka Jack Master Silk) Chip E., Farley “Jackmaster” Funk, Marshall Jefferson, and Larry Heard (aka Mr. Fingers). New Yorkers like Larry Levan also figured prominently in early house music.
• Chicago roots: Music historians typically trace house music to a nightclub called the Warehouse, located in Chicago’s West Loop neighborhood. There, DJ Frankie Knuckles—sometimes called the “godfather of house”—created continuous dance grooves by splicing together records with a steady four-on-the-floor pulse and tempos ranging from 120 to 130 beats per minute. House tracks often use the Roland TR-808 and TR-909 drum machines; the term “house music” comes from the fact that these machines allowed DJs to create tracks at home without the use of an expensive studio.
• Emergence of acid house: One of the first offshoots of house music was acid house, characterized by heavy use of the Roland TB-303 Bass Line synthesizer. The subgenre is named for the song “Acid Tracks” by Phuture, a Chicago collective featuring Herbert “Herb J” Jackson, Nathan “DJ Pierre” Jones, and Earl “Spanky” Smith Jr.
• House music’s global influence: House music quickly spread beyond Chicago, becoming the soundtrack to raves in London, Sheffield, and the Spanish island of Ibiza. In Detroit, it inspired a closely related genre called Detroit techno. A collective led by Juan Atkins called the Belleville Three began combining Chicago house with electro-pop from German groups like Kraftwerk. Meanwhile, in New York and New Jersey, a prominent house scene sprung up at the Paradise Garage nightclub in Manhattan’s SoHo neighborhood. Led by DJ Larry Levan, this version of house music became a lynchpin of the region’s gay culture, particularly for Black and Latin American men.
• House music today: House music has remained a steady presence at raves and on dance playlists, and it has also cracked the Top 40 at various points. French house groups like Daft Punk and St. Germain have released platinum records featuring their version of house. The genre also appears in contemporary hip-hop and pop.

4 Characteristics of House Music

House music covers many subgenres, but a few characteristics provide a throughline.

• 1. Steady, propulsive beats: House is known for its 4/4 time and four-on-the-floor kick drum pulse. Off-beat hi-hat patterns and hand claps help give the music a funky edge.
• 2. Dance tempos: Nearly all house music falls between 120 and 130 beats per minute, which makes it easy to dance to.
• 3. Emphasis on early synthesizers: House artists frequently compose their music with 1980s synthesizers such as the Roland TR-808, the Roland TR-909, the Korg Poly-61, and the Roland TB-303 Bass Line. You can hear these instruments on the seminal house track “On and On” by Jesse Saunders.
• 4. Disco and soul influences: House emerged from the soul and disco era, and while it does not use the live instruments of those genres, it often embraces their funky, soulful style. This is particularly true of early house music such as the 1986 song, “Can You Feel It?” by Mr. Fingers.

11 House Music Subgenres

The house music genre includes multiple subgenres.

• 1. Acid house: Acid house is famous for the synth basslines of the Roland TB-303 synthesizer.
• 2. Chicago house: Chicago house music is rooted in the early techniques and equipment of 1980s Chicago producers.
• 3. Electro house: A slightly faster form of house, electro house music is famous for its buzzing basslines and sawtooth synths.
• 4. Deep house: Deep house is a subgenre characterized by heavy beats from a Roland TR-909 drum machine and flourishes of 1970s funk.
• 5. Funky house: Funky house music remixes samples from 1970s R&B and funk music.
• 6. Tropical house: Tropical house music incorporates Caribbean styles like dancehall, and it tends to have a slower tempo.
• 7. Latin house: Latin house music is built on Latin rhythms derived from salsa and other popular dance genres.
• 8. UK hard house: UK hard house is a British house sound known for its off-beat bass accents and faster tempos.
• 9. Tech house: The tech house subgenre was built on the minimalist harmonies and grinding electronic drumbeats of techno music.
• 10. Progressive house: Also known as prog house, this genre adds elements of progressive rock music to standard house.
• 11. Detroit techno: Detroit techno shares many elements with house music—including a greater emphasis on harmonic shifts compared to most techno.

DJS MUST DECLARE EARNINGS FROM STREAMING WEBSITE TWITCH, CEO CONFIRMS

• WORDS: GEMMA ROSS | PHOTO: ALENA DARMEL
• 11 APRIL 2024

There have never been more ways to make money as a DJ.
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Here’s a curated playlist of money-making moves that can boost your bank account on and off the decks:

• Event Promotion: Start hosting and promoting your own events. It’s not just about the music; it’s about creating unforgettable experiences that resonate with your audience.
• Custom Mixes: Whether it’s a high-energy gym session, a classy restaurant ambience, or the thrill of a basketball game, reach out to businesses & business owners to create bespoke mixes.
• DJ Drops and Freelance Gigs: Platforms like Fiverr offer a stage to sell unique DJ drops or custom soundtracks. You can see what’s working for others and build a service that will sell.
• Dive into music production. You don’t have to be Calvin Harris to make money from music production. You can make music for up-and-coming DJs or artists. Create royalty-free music & sound and license your sounds.
• Teach: Share your skills through tutorials or classes. Whether it’s 1-1 lessons or creating a Youtube channel, teaching can be just as profitable as entertainment.
• Gear Rental: Got extra equipment? Rent it out. Your idle gear could be someone else’s treasure, especially for those just starting their DJ journey or for DJs wanting to hire equipment for a private gig.
• Sell your vinyl: Flip old records for new revenue. Collect, curate, and cash in on your old collection.
• Digital Tips: Build a following on platforms like Mixcloud, where fans can tip you directly or pay a subscription to your exclusic
• Sell your mixes on USB drives. These can include exclusive DJ edits with intros and outros or unique mashups.
• Streaming: Live-stream your sessions on Twitch or TikTok to capture a wider audience and unlock sponsorship and collaboration opportunities

Click on picture above for more information from Crossfader

Nobody can agree on who invented the blues or birthed rock & roll, but there is no question that house music came from Frankie Knuckles, who died Monday afternoon of as-yet-undisclosed causes at age 59. One of the Eighties and Nineties’ most prolific house music producers and remixers, Knuckles is, hands down, one of the dozen most important DJs of all time. At his Chicago clubs the Warehouse (1977-82) and Power Plant (1983-85), Knuckles’ marathon sets, typically featuring his own extended edits of a wide selection of tracks from disco to post-punk, R&B to synth-heavy Eurodisco, laid the groundwork for electronic dance music culture—all of it.
Frankie Knuckles: 5 defining tracks from the Chicago house pioneer
Knuckles made an abundant number of dance classics, including early Jamie Principle collaborations “Your Love”(1986) and “Baby Wants to Ride”(1987); “Tears”(1989), with Satoshi Tomiiee and Robert Owens; “The Whistle Song”(1991); and his remixes of Chaka Khan’s “Ain’t Nobody”(1989), Sounds of Blackness’s “The Pressure” (1992), and Hercules and Love Affair’s “Blind” (2008).

Born Francis Nicholls in the Bronx on January 18, 1955, Knuckles began hitting New York’s after-hours spots such as the Loft, the Sanctuary, Better Days, and Tamburlaine—the clubs where disco was born—as a teenager, along with his best friend, Larry Philpot. By the mid-Seventies, both of them were DJs themselves, and Philpot had changed his surname to Levan. The duo worked together at two of the most important early discos: the Gallery (presided over by Nicky Siano, whose smooth on-beat mixing style was enormously influential) and the Continental Baths, a multi-room gay bathhouse on Manhattan’s West Seventy-fourth Street. (Two other entertainers got their start there: Bette Midler and her pianist, Barry Manilow.)

By 1977, both started their own clubs in difference cities. While Levan (who died in 1992) helmed the Paradise Garage in Soho, Knuckles moved to Chicago, where Robert Williams, an old friend of both, was opening what became the Warehouse. A narrow building with oblong windows at 206 South Jefferson St. (today it’s a law office), the Warehouse was where Knuckles began honing his sound and style—”a wide cross-section of music,” as he told The Guardian in 2011. His mélange of disco classics, weird indie-label soul curiosities, the occasional rock track, European synth-disco and all manner of rarities would eventually be codified (at Importes, Etc., the record shop where Knuckles bought much of his music) as “House Music”—short, of course, for the Warehouse. (In 2004, the block where the Warehouse stood was renamed Honorary Frankie Knuckles Way.)

At a time when Saturday Night Fever had cranked up disco’s profile till it blanketed pop culture, Knuckles favored the music’s weirdoes and rebels. He spun tracks on independent labels like Salsoul and cheesy-exotic synth-disco from Italy. He liked things floridly dramatic and stark (First Choice’s “Let No Man Put Asunder,” Black Ivory’s “Mainline”); he liked party conviviality (Positive Choice’s wonderfully loose “We Got the Funk”); he liked genuine strangeness (Two Man Sound’s heavily phased “Que Tal America”). Working with reel-to-reel tape, he’d re-edit his favorite tracks to extend the grooves for his dance floor. “It wasn’t traditional disco like Donna Summer,” Jesse Saunders, another Chicago DJ of the time, said in 1995. “It was really R&B.”
It was also enormously influential. Chicago was a DJ town, with local radio broadcasting several mix shows starting in the late Seventies, and nearly every jock in the city bowed to Frankie. One of the city’s most popular jocks was Farley Keith Williams—then “Funkin’” Farley Keith of WBMX-FM’s Hot Mix 5 DJ team, and later a Chicago house hit-maker as Farley “Jackmaster” Funk. “Honestly, when I started, I didn’t go out buying new records,” Farley said in 2008. “I went out and regurgitated what Frankie Knuckles would play.”
Knuckles was so popular that the Warehouse—initially a members-only club for largely black gay men—began attracting straighter, whiter crowds, leading its owner, Robert Williams, to eschew memberships. Knuckles left in November 1982, opening the Power Plant a few months later. Not long after that, a fast-talking young DJ from Detroit named Derrick May, who’d recently been knocked flat after hearing Knuckles for the first time, sold Frankie a drum machine to further enhance his mixes—something several DJs in Chicago (and Detroit) were already doing.

That combination of bare, insistent drum machine pulse and an overlay of cult disco classics just about defines the sound of early Chicago house music—a sound many young local producers were beginning to mimic in the studio by 1985. That year, Knuckles made his first recordings with an ethereal-voiced, Prince-obsessed singer-songwriter named Byron Walford, a.k.a. Jamie Principle. The pair’s early tracks were recorded in the Power Plant DJ booth, but they soon graduated to local studios. Several of their songs together wound up released by the local label Trax Records—without the artists’ permission, as both Knuckles and Principle later insisted; it’s just one example of the cutthroat business practices at the dark heart of early house music.

Frankie Knuckles – WBMX Friday Night Jams 1986 by Sarah Davies on Mixcloud
But the music wasn’t just popular in the city’s clubs or party-rental spaces. Chicago house blew up in England in 1986, with Farley “Jackmaster” Funk and Daryl Pandy’s “Love Can’t Turn Around,” hitting the U.K. Top Ten and J.M. Silk’s “Jack Your Body” going to Number One in January 1987. “I remember being interviewed by a journalist in ’86,” Knuckles told Bill Brewster and Frank Broughton in The Record Players: DJ Revolutionaries. “And I remember telling her this music’s gonna be around for a while. It’s gonna take it a long time for it to get to where it needs to be at, but it’ll be around for a long time.”
Though the dance charts were about as far as most Chicago house titles went in their home country, house music—as well as Detroit techno, the style Derrick May was helping pioneer—not only yielded actual chart hits overseas, they fueled a new style of clubbing. In the summer of 1987, a group of English DJs—including Paul Oakenfold and Danny Rampling—traveled to the Mediterranean island of Ibiza and were turned on to both a more expansive playlist than usual, thanks to DJ Alfredo of the open-air club Amnesia, and a new drug: MDMA, or Ecstasy. Bringing that combo back to England, Rampling’s Shoom club, followed by Oakenfold’s Spectrum, birthed what the Brits called “raves”: enormous gatherings, usually in warehouses or open fields, of kids wearing smiley-face T-shirts while dancing all night, often on Ecstasy, to house and techno.

Knuckles wasn’t interested. In 1988, he returned home to New York and took on a series of club residencies—the World, the Roxy, the Sound Factory, and Sound Factory Bar (a different venue) among them—and teamed up with manager Judy Weinstein and fellow DJ David Morales (who’d filled in for Levan at the Paradise Garage) to form Def Mix Productions, a studio umbrella that altered the job description of a club remixer. Rather than simply change the arrangement or even grafting a new track onto an existing song, Knuckles and Morales would remake the source material from the ground up, even bringing the artist back in to cut a new vocal. Eric Kupper, a keyboardist and producer who worked on many of Knuckles’ great Nineties recordings, said that Frankie’s work “had a little more of an arrangement going on” than Morales’.

“[When] you’ve got someone as big as Luther Vandross and Michael Jackson sitting there saying, ‘Whatever you want, however you want it, I’ll stay here as long as you need me,’ that’s the reward right there,” Knuckles said in 2011. “All the programmers I worked with were all classically trained musicians . . . I was teaching them a different side of what it is they do. Infusing certain ideas like Debussy-esque piano over a very thick house track or bass line is something that blew their minds. It blew mine, too, but it’s something they never imagined and/or heard of before . . . We didn’t know if it would work or not, but it did.”
Though Knuckles kept up a heavy DJ schedule throughout his career, health problems, as well as the waning popularity of his type of traditionalist house music, led to his quieting down on the production front in the 2000s. In July 2008, Knuckles’ right foot was amputated: He’d broken it during a 2000 snowboarding accident in Switzerland, leading to a bone disease exacerbated by late-breaking diabetes.
But that year, Knuckles’ profile got a significant bump. For one thing, younger DJs and producers were discovering vintage Chicago house music, from Knuckles’ tracks to mid-Nineties “ghetto house” on labels like Dance Mania. For another, Knuckles released his remix of Hercules and Love Affair’s “Blind” that year—a deeply moving version that tops an already great original. Knuckles was “considered a huge risk” to work on the track, DFA co-head Jonathan Galkin said in 2011: “Is he gonna get it? He’s a main room remixer a lot of times . . . So going to that guy for our indie leftfield disco record? He knocked it out of the park.”

More recently, Knuckles was regularly hitting the global club and (occasionally) festival circuit—and regularly converting kids who’d never heard of the Warehouse. Exhibit A: His sizzling Boiler Room session from April 2013. “When he was defining house music, all of us were running around the Christmas tree with a fucking toy drum,” went the introduction. “So show some love, show some respect—throw yourself in the dirt for Frankie!”

The majority of musicians allow their fears to ruin their chances for succeeding in music. Some of these fears are understood consciously while others are only identifiable to someone who is looking for them.
Unfortunately, whether you are aware of them or not, your fears can be very devastating to your music career. As one who mentors musicians on how to build a successful music career, I’ve observed this endless times.

The following are some of the frequent fears that devastate musicians’ chances for becoming successful and how to overcome them so that you can quickly move your music career forward:

Musician Fear #1: Fear Of Not Making Any Money

Anytime you have told your friends or family that you want to become a professional musician, what have they told you? Probably something like this:

*”You’ve got to get a safe job first in order to have a solid backup plan for your music career.”

*”Musicians can’t make a good living”

*”All musicians have to play street corners for change just to get by”

In most cases you are told these things out of the best intentions… However, these ideas are highly misguided. Truth is, it’s not as hard as you might think to earn a good living in the music industry if you know specifically what to do to make money as a pro musician (and actually DO it). With this in mind, it’s exactly because the above false beliefs about the music industry are so wide spread, that they cause many musicians to fear not being able to make money. They then do things that lead to the exact OPPOSITE of what is needed to earn a good living.

The following is how trying ‘not’ to run into financial struggles in the music industry causes you to have difficulty making good money as a musician:

*You never make the effort to earn a lot more money in your music career. The worst thing you can possibly do is expect that you’ll struggle to make money as a musician. It’s certain that when you do this, you begin to live into the world you’ve created for yourself in your mind.

*You take your music career in the WRONG direction. By expecting failure in terms of making good money, many musicians start thinking they’ll be better off going to college to get a degree in a non-musical field, working at a “secure” job and THEN going after their music career dreams in their spare time. In the end, they almost always end up failing with this approach.

*You eat the goose that lays golden eggs. Note: What is written below could seem like “self-promotion,” since I mention how I mentor musicians as an illustration of a critical point. Of course, there is a very important lesson for you to learn here, and my words are true regardless of whether I am selling something or not. The lesson for you here illustrates how merely being AFRAID of becoming broke causes you to forever remain broke as a musician, until you make a significant change.

I occasionally receive messages from musicians who initially hesitated to join my music career training program or attend my music career money making event (where I show musicians how to easily make tons of money), because they are under the impression that they “cannot afford it.” Even after I take them through the overwhelming proof for how my programs have given HUGE results to the musicians I’ve worked with, they still remain skeptical and fearful. This skepticism comes from the same false narratives described above – that all musicians will inevitably become broke and struggle, so there is no point in pursuing a music career. Ironically, by attempting to “save” a few bucks in the moment and passing on the training (that is PROVEN to get results) on how to develop a lucrative music career, you are ensuring that you will never make a big income with music. This is referred to as “eating the goose that lays golden eggs” because you decide to eat the goose now rather than wait for golden eggs to appear later. Rather than learning how to earn money in your music career and building toward the future, you give in to your fear… guaranteeing that you will never make progress to move your career to a higher level.

How To Keep This Fear From De-railing Your Music Career:

1. Know that the belief that all musicians struggle to make money isn’t true and it certainly does not have to be your reality. This realization alone will keep you from letting fear steer your music career away from the things you really want.

2. Instead of being preoccupied with thoughts of how hard it will be to make money in music, take action to learn more about how to BECOME financially successful as a musician. There is a clear (and rudimentary) difference between these 2 mindsets and the ends that each one leads to are complete opposites.

Musician Fear #2: Fear Of Not Succeeding In Your Music Career

Too many musicians mess up their music careers by fearing that:

*They aren’t young enough to have a music career

*They don’t have enough talent to make it in music

*They don’t live in a big enough music city

*They don’t have a university degree in a musical field

*Their musical style is not well known where they live

*There are not enough serious musicians where they live who they can work with

*If they fail, they will look dumb in front of all the people who they told about their musical dreams (friends, family, etc.)

Besides the numerous reasons why these fears are irrational, know the following:

1. What you believe becomes your reality. If you think you have a good excuse for why you simply can’t become a successful musician (such as any of the things above), you will rationalize it and use it as a way to avoid advancing your music career. When you do this, you are GUARANTEED to fail at breaking into the music business. The other side of the coin is also true: if you believe that you are definitely going to become successful, and you are the master of your destiny, you will find a way to do whatever needs to get done to reach your goals. It’s clear that the latter mindset has a massively higher rate of success (both in the music business and in everyday life).

2. If you don’t even attempt to grow a successful music career – you have failed. Even worse than this guarantee of 100% failure, is you are going to regret not taking action to do what you dreamed of with music when you look back at all the opportunities you missed.

Musician Fear #3: Fear Of Becoming Successful In Your Music Career

Does it sound ridiculous to be afraid of becoming successful? It’s not. While the above fear of “failure” is a frequent occurrence for musicians who are new to the music industry, the fear of “becoming successful” is common for more seasoned musicians who are close to making a major breakthrough in their music careers.

These musicians can easily self-destruct by worrying about how their lives will be different when they become successful, how others will view them, how difficult it will be to continue their success or believing below the surface that they do not truly “deserve” to be successful. This causes many musicians begin to intentionally sabotage themselves by NOT doing things they know are in their own best interest (such as joining bands, going on tour or getting the training that they know they need that will build their career).

How To Not Let Fear Of Failure (Or Success) De-rail Your Music Career:

1. Understand that all the things you tell yourself about why you can’t have a music career in your specific scenario are just stories you make up. You have MASSIVE potential for success as a musician (much more than you realize), regardless of how old you are, what your current musical background is or the location where you live.

2. Think like highly successful musicians think. As I explained already, there is a basic difference between “playing to WIN” (in your music career) vs. playing “not to lose”. Successful musicians play to win and they do not focus on “avoiding fear” – they focus on “achieving success”… and this is what you must do as well.

3. Stack the deck of cards in your favor. You will drastically raise your odds of success in the music business (and beat your fear of failure), once you begin navigating the music industry without a blindfold on. Instead, quickly make progress by getting trained by a music career success mentor who has already helped many musicians achieve success in their music careers.

Musician Fear #4: Fear Of Being Treated Unfairly By Music Companies, Promoters And Other Industry Executives

The music industry is filled with long winded stories from (failed) musicians who claim that someone in the music industry has lead them to fail because they forced them to sign a bad contract, refused to pay them enough money or “screwed” them in some other way. Stories like this make many musicians afraid of getting into any business deals in the music industry and sometimes keep them from even trying to pursue a music career.

Here is a big music industry secret that no one will tell you that will turn this fear into potential for achieving success:

It’s the COMPANIES who should have a fear of being taken advantage of by the MUSICIANS they work with. Fact is, most music companies are NOT out there to screw the musicians they work with. Instead, they are really HUNGRY for new talent, for “everyone wins” partnerships and for ways to best use their resources (with the help of musicians they hire) to help everyone involved prosper.

At the same time, these companies are also afraid of spending MASSIVE sums of money into musicians who:

*Are emotionally or mentally unstable

*Feel “entitled” to receive the company’s money and resources simply because they may be good musicians

*Are lazy and can’t be depended upon

*Do not help the company earn money in a way that is mutually beneficial

… and a long list of other factors.

Truth is, music companies invest tons of time, money and other resources into the musicians they work with. They have a lot more at stake than most of the musicians they work with do, so they have to be very careful about doing business with the right musicians. They are inclined to refuse to act against their own best interest by working with musicians who seem risky (as investments) or who ask for more money than they have earned.

How To Not Let This Fear De-rail Your Music Career:

Know that what you just learned is a huge inside tip into how the music business actually works and will make all the difference between success and failure. Rather than being afraid that music companies are out to screw musicians, understand that you have a great opportunity to put yourself light years ahead of the competition in the music industry. Here is what you need to do:

*Know EXACTLY what people in the music industry look for in you (this extends way beyond your musical skills).

*Gather the pieces of value you require to make yourself the best choice for the greatest music career opportunities.

*Clearly display your value to the companies you want to work with by developing a rock-solid reputation for yourself as a risk-free musician who adds value for others.

By doing this, music companies will actively seek you out to give you the opportunities that other musicians never dreamed of.

Now that you have a good understanding of what fears hold so many musicians back from developing their music careers, take mental note of your thoughts and beliefs around working in the music industry. Once you become aware of the fears that are keeping YOU back, take action to transform your mindset (utilizing the resources and tools mentioned throughout this article). When you do this, you will find that your fears dissolve away as your music career starts quickly going in the right direction.

To quickly begin building a successful music career, find a music career success mentor.
About The Author:
Tom Hess is an electric guitar teacher online and a music career mentor. Tom also trains musicians on how to succeed in the music business. On his professional musician website tomhess.net you can read many more articles about making a living with a music career.

To put together a successful career in music as soon as possible, you’ve got to know the questions you do NOT need to be seeking answers to, and understand how to ask much higher quality questions that will put you on the right track toward reaching your music industry goals.

These are the 4 worst music career questions you should avoid asking in order to build a successful career as a professional musician:

Bad Music Career Question #1: Do I Have To Become A ‘Starving Artist’?

A lot of people believe that making a living as a professional musician means one of two things: Either you ‘make it’ and go on to tour the world and sell millions of albums or you ‘become a starving artist’ and have to play at crappy bars and street corners just to get by. This music business myth makes sabotages people’s careers from the start, either by making them believe they need to get full time jobs unrelated to music and ‘try to do music on the side’, or be afraid of trying to enter the music business.

Fact is, the music business is made up of a large middle class and there are countless ways to earn a living. You’d be surprised at how easy it is to make a good living in the music industry versus becoming successful in an outside field. However, before you will make a lot of money, you must stop asking low quality questions. Stop worrying about becoming a starving artist and start envisioning all the different ways you can make money as a musician.

As you work in the music business, you are not forced to live from one paycheck to the next like in a normal day job. Instead, it’s always possible to be earning multiple sources of income at the same time. This makes becoming a professional musician a much more stable career choice since you don’t have to be dependent on just ONE source of income. In addition to the obvious ways that musicians seek to make money in music (selling albums/downloads, playing live shows or recording as a session musician), there is one thing you can do right now that will quickly boost your music related income:

Start growing a music teaching business. This will immediately produce multiple sources of income (your students) for you while you work much less than full time hours each week.

When you build many sources of musical income as discussed above, it’s very possible (and not as hard as you might think) to annually earn more than $100k in your music career (I know this, because I’ve helped many musicians to do it).

Bad Music Career Question #2: How Do I Get A Recording Contract?

In order to understand why this is not a good questions to ask, answer this: “Why should someone give YOU a recording contract?” If you think it’s because you write good music… try again. This is never a good enough reason for someone to sign you to a recording contract. No one is going to invest many thousands of dollars into you just because you can write good music. This would be WAY too risky of an investment (so much so that it doesn’t even make sense). Imagine that you saved up $200,000, would you then go to a casino and put it all on the line for one spin of the roulette? OR would you instead invest it into someone who has proven that they can help you earn even more (at least at a smaller level)? No doubt, you would make the wise choice and invest it into someone who would help you make more money. This is how recording labels think. So stop wondering about how you can get signed to a recording contract and start turning yourself into a ‘wise investment’ that any label would immediately see as valuable. This requires much more than writing great music, playing your instrument well or having a Facebook page.

Here are the actions you should be taking to make yourself into a valuable investment for a record company:

1. Understand what the music industry is looking for in musicians before they begin working with them.

2. Work every day to build your music career. Record companies want to see that you have a good track record before they will begin working with you. The more things you do as an independent musician, the more likely it is that you will gain the interest of a record company.

3. Get music industry training from a successful mentor who has already accomplished big things in the music industry and helped others get signed to recording contracts.

Once you begin developing your music career on your own, you will make yourself like a beacon of light and record companies will come searching for YOU!

Bad Music Career Question #3: How Can I Get My Music ‘Heard’ By More People?

The majority of musicians want to get their music heard by as many people as possible, believing that this will help them earn money and become successful pro musicians. However, the quantity of people who listen to your music is not very significant in and of itself. What really matters is the amount of people you are able to turn into a highly dedicated fans who will do anything to support you and your music.

Stop asking yourself how to get more people to hear your music and start transforming anyone who is already your fan into a real FANATIC. Only After you have a strategy in place for turning ‘casual fans’ into ‘hardcore fanatics’ will the total number of people who hear your music begin to matter.

Bad Music Career Question #4: What Is The Best Music City To Move To?

Many musicians think they will be much more likely to succeed in the music industry by moving to a ‘music city’. Then with this belief in mind, they pack up their things and move, believing that opportunities will simply ‘fall into their lap’ once they arrive. Once they have been in their new location for a while and nothing has changed, they blame it on the city and look for a new location to move to (while being completely unaware of the TRUE reasons why they aren’t successful).

Here’s the truth about ‘location’ leading to success in the music industry: Your location has nothing to do with your ability to become a successful pro musician. This applies particularly today when it is easier than ever for someone to get a recording contract, put out music, organize world tours or work as a session musician regardless of where they live. Highly successful musicians do not become that way because they lived in one area rather than another. If that were true, there would be zero successful musicians living in cities that are not known for big music scenes. The principles that lead to developing a successful music career apply exactly the same regardless of where you live.

Rather than making the massive (wasted) effort of trying to research and find the best music scene, go through the following process that has been PROVEN to work for musicians:

Determine your specific musical goals.
Start working together with a music business mentor to put together an effective strategy for reaching your musical goals.
Work each day to get closer to achieving your goals until you reach them.
When you focus on what is most important (using the process above), you will achieve success in your music career much faster.

Now that you’ve learned why many common music career questions actually steer your music career down the wrong path, here is what you need to do to get back onto the right path:

Step 1. Think more in depth about your music career goals. Use the resources in this article to gain clarity about how the music industry works.

Step 2. Start asking yourself high quality questions on a consistent basis when trying to figure out what you must do to reach your music career goals.

Step 3. Don’t build your music career alone. Get music business training to quickly achieve big things in the music industry.
Tom Hess is a recording artist, online guitar teacher and a music career mentor. He plays guitar for the band Rhapsody Of Fire. Visit his musician development website to become a better musician, get free music industry advice, music career tips and professional music industry advice.

Knowing how to market your music is without a doubt THE most important thing you can do for your music business and your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to learn how to market your music more effectively then you should know that, at the very least, nothing serious will ever happen in your music business career.

The first thing to ask yourself is whether or not you’re currently managing the most basic elements of an effective music marketing campaign.

What do I mean by this?

To begin it’s important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music marketing campaign are? Let’s face it, if you plan on making a name for yourself in the music industry it’s important to realize you’ll be investing a lot of your personal time and money into your music career. If you’re certain your absolute goal is to mold your music talents into a true “music business” and you have no doubts about the career path you’ve chosen… then you’ll want to be as efficient and productive as you can possibly be.

Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For instance most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.

On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one or even two of these key components without the essential third element in a music marketing campaign won’t bring in maximum returns for the time invested. This just isn’t how to market music effectively.

Don’t get me wrong, getting your name out there and partaking in conversations with fans can be cool, even self gratifying and it’s definitely better than not doing anything at all, but imagine how much more effective you’d be if you went to work on all of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.

The Solution To Ineffective Music Marketing

The bottom line is that when you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to focus on the elements that are most productive for your music business growth. Broken down in an easy to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula:

Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message to them. Everything you do should create an awareness for you and your music at all times. Approach this with precision and a firm direction and your music business foundation will be solidified for years to come.

Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” make this process a breeze. Once you’ve laid the initial groundwork and you’ve made your audience aware of exactly what you have to offer, work on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts want to know that you’re for real. That you care about them. That you’re here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you.

Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. If you don’t have products to sell… you DON’T have a music business. Working to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to spend their money and buy your stuff and the rest of your music marketing processes will flow and flourish so much easier.

Yes! It’s Easier Said Than Done

I recognize that it’s easier to talk about these things than it is to make them happen in your career but this is what the music business is all about so incorporating these processes into your music business campaign is a must, or you simply won’t last long enough to make dent in the music world.

And that’s not what we want for your music career… is it?

Again, it might seem easy enough to map these things out on paper but the truth is that most bands and musicians will find a hundred and one ways to screw this up.

You’ll either spend too much time on creating awareness and connecting with your audience but then fail to ask for the sale. Or you’ll ask for the sale way to often and forget about connecting with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and head on out there and do a bunch of music marketing, but if you’re not touching all three elements of this process on how to market music, then you’re missing the boat and more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there’s no sales and without sales, you don’t have a music business.

You are about to learn the five critical elements that have fueled the success of all great musicians’ careers. Until you possess these key elements for yourself, it will be nearly impossible for you to reach your musical dreams and build a successful career in the music business.

Read below to discover these five key elements and take action on the information you learn:

Music Career Success Key #1 – Don’t Set Realistic Goals

All of the most well-known and successful musicians did not achieve their goals by thinking realistically about what seemed possible. On the contrary, they focused their mind like a laser ONLY on what they truly wanted. When you make your goals in line with the things you want most, you will be much more motivated to actually achieve them. More on this in a moment…

Think about this – out of the following choices, which choice would inspire you to put all your time and energy into growing a music career?:

Making a recording of a demo with a band and possibly playing a few shows around town.

Writing chart topping songs for a killer band, then promoting your music by going on a massive world tour – playing to stadiums full of fans, earning tons of money from music sales alone and never working a regular job ever again.
Even if your goals in the music business are entirely unrelated to releasing music, the point still applies: don’t let yourself accept anything less than what you truly want in your music career, just for the sake of being realistic. Life is too precious to live it by not doing the things you really desire. When you set goals for yourself that do not inspire you, it is nearly guaranteed that you will NEVER achieve the things you truly desire in music.

All the biggest rock stars are people just like you. They began small – whether it was broke without any idea how they’d make it in music, lacking in musical talent or not having a band to play with… Just imagine where they would be now, if they would have told themselves that their music career dreams were unrealistic or didn’t seem possible. Well, of course they didn’t… they followed their dreams and went on to achieve them!

You must do what they did. Start building your music career by focusing on what you WANT, not what seems possible.

Music Career Success Key #2 – Manifest Your Musical Dreams Into Reality Before They Actually Are Reality

Musicians who never achieve anything significant in this industry, build paths to their goals by starting from where they are in the present moment.

On the other hand, musicians who achieve great success do something completely different. They plan their music career by beginning from the end point of achieving their goals, and work backwards to the present day. They imagine themselves having already accomplished their major goals, then build their lives around this vision. This is a much more effective way of accurately determining the actions required for putting together your music career.

Music Career Success Key #3 – Start Living Or Start Dying

The two keys I mentioned above are critical for building a successful music career. With this in mind, you need more than just goals and a plan of action to realize your musical dreams. You have to take action each and every day to bring yourself closer to your goals. You might think this is common knowledge, but you would be shocked at how many musicians give up on their musical dreams simply due to lack of effort (in terms of taking physical action).

Visualize this scenario (I use this as inspiration for the professional musicians whom I mentor): You’ve just found out about a disease you contracted that requires major surgery. If you don’t get this surgery, you are guaranteed to die in no more than half a year. To make matters worse, the surgery is extremely expensive and cannot be covered by your insurance company (also you can’t borrow money to pay for it). So you have a decision to make: You can allow yourself to die, OR you can take whatever action is necessary to get the money needed for the surgery.

Certainly this example is extreme, but it is a perfect illustration of the kind of mindset you need to have in order to build a successful music career. Making big moves (by taking action) in your music career is completely different than sitting around waiting for things to happen for you (allowing yourself to ‘die’).

With this in mind, hard work/consistent action does not necessarily equal music career success, when you don’t know exactly what you should be doing to reach your goals.

Music Career Success Key #4 – Have MASSIVE Reasons For Achieving Your Musical Goals

No matter what you do, something will always go wrong in your music career plans. Whenever you are faced with unexpected events in your music career, this is the time when your commitment will be put to the test. For instance, here are some challenging situations you could face:

Working at a day job you hate while regretting the fact that you never developed a music career backup plan to help you make a living doing what you love.
Playing at crappy bars all the time with your band because you don’t know how to move to bigger venues.
Trying to record an album, but doing so at an extremely slow and frustrating pace because you never practiced developing your recording skills.
Working with unmotivated band members who are bringing you (and the entire band) down.
Not understanding how to attract more music fans to listen to the music you worked so hard to create.
Here is what you need to do in order to maintain your commitment and dedication to achieving your music career goals:

Take out the piece of paper you have that contains the list of your written goals (that you put together in key #1 above). Then beside each one write down the big REASONS you have for pursuing them. For every musical goal you have, answer this question: “Why do I want to achieve this?” Spend a lot of time thinking about this for each goal before you write down your response, and look over your goals/reasons two times every day.

When you do this, you’ll develop the ability to maintain motivation and stay focused on the major reasons you have for reaching your goals. This will help you move forward in the difficult times when your dedication is put to the test.

Music Career Success Key #5 – Don’t Try To Build Your Music Career Blindfolded

Once you are in possession of all 4 keys mentioned above, it’s still possible that your music career will go nowhere. This occurs when you lack certainty about what to do to achieve success, are (unknowingly) sabotaging yourself or lack effective strategies to help you reach your musical goals. The last key required for building your successful career in the music industry is to train with a mentor who has experience helping musicians take their careers to the highest level.

A truly effective mentor will not simply tell you what you need to be doing in order to succeed in the music business. He will help you utilize all of the strengths you built while developing the first four keys and will keep you heading down the right path toward success, while preventing you from making the same mistakes that unsuccessful musicians make. Without this kind of training, you are essentially trying to build your music career with a blindfold on – completely oblivious to the best ways to succeed using your current skills and knowledge.

Now that you’ve learned the five keys that build the foundation of a successful music career, these are the steps you should take right now:

1. Focus on getting all the missing keys you do not currently possess.

2. Being working with an experienced music career mentor to quickly achieve your greatest musical goals.
Tom Hess is a music career mentor, touring musician and guitarist. He teaches online guitar lessons to musicians all over the world and mentors musicians on how to build a successful music career. Visit his website for music instruction to get many free musician resources to help you start a career in music and learn about the music industry.

As the technology grew, music got more technical, complex and in demand. Others take credit for using music they don’t own. Nowadays, independent musicians are well aware of protecting their work for legal purposes. Through music licensing, you can be ensured of your asset/work being protected legally.

What is music licensing? Music licensing is the licensed used for copyrighted music. This allows the owner of the music to maintain the copyright of their original work. It also ensures the owner of the musical work to be compensated if their music is being used by others. The music licensing companies has limited rights to use the work without separate agreements. In music licensing, you could get your work licensed in the form of music, composition and songwriting.

During the music licensing process, there are terms that would be discussed by the groups involved. If you are an independent musician, you would be the licensor. You are the one responsible of the music created, thus you are the copyright owner of the licensed work. A licensee would be the music licensing company as they would be the one who will distribute your work to other industries. They will also collect the royalty fees as distribute them back to you if your music is included in live performances, TV shows, ads, campaigns, video games, etc.

There are also two kinds of contracts in music licensing, namely exclusive contract and non-exclusive contract. Exclusive contract means having your work licensed exclusively to a single music licensing company. Only a single company has the authority to distribute and market your work. If you signed an exclusive contract to your song or album, you cannot use the same music contents and get it signed by other music licensing companies. The agreement is exclusive and confidential to the licensor and the licensee.

Non-exclusive contract allows a second party to distribute your work and it doesn’t prohibit the licensor to sell their music to other music licensing companies or licensees. An independent musician can sign a non-exclusive contract to multiple companies using the same music content. Non-exclusive contracts are generally used to prevent an individual from being locked into a restrictive contract before their work gains popularity. This type of contract is designed to protect music artists from being taken advantage of in the early stages of their respective careers while on the process of getting their music out to larger audiences.

There are also cases which involves direct payment for used music content. This is called Sync Fees. Sync fee is a license granted by a holder of a copyrighted music to allow a licensee to synchronize music with visual media such as ads, films, TV shows, movie trailers, video games, etc. For example, a video producer is in dire need of music content for a certain project and is in a limited time of finding one.

In these cases, the artist and the music licensing company will be contacted directly for the possible use of the original work and negotiate the upfront payment involved. Sync fees can range from a few dollars to a couple of hundred dollars or up to thousands. The payment usually depends on how big and established a company is. If it is a well known company, there is a probability that the sync fee will spike up in value.

We need to understand that businesses nowadays are paying premium for music at an all time high. The influx and revenue generated on different industries are worth billions of dollars and the music artists who got their music licensed will get a big share of that money. The content of music is very important. Every single company need visual and audio content. You can’t do ads, shows and movies without having any music content.

Music licensing brings compensation for assets used. This is called royalty fees. A royalty fee is the payment collected by one party from another for the ongoing use of a copyrighted asset. You can get compensated if your work is featured on live public performances. For every live use of your music, you get compensated as you own the copyright of your work.

The American Society of Composers, Authors and Publishers (ASCAP) has collected over $941 million dollars in licensing fees and distributed $827.7 million dollars in royalties to its members back in 2014. BMI on the other hand, collected more than $1.013 billion dollars in license fees and distributed over $877 million dollars in royalties to its members during the year 2015.

Music licensing is the modern way of earning through music. In the past few years, the physical sales had gone down. Streaming music has taken over because it’s more convenient and practical with the help of the World Wide Web. With the rise of streaming sales, the figures that could be collected as royalty fees could spike up in the years coming. In fact, as stated in an Australian financial review website, streaming generated $2.5 billion dollars in US music sales last year, overtaking digital downloads as the industry’s biggest source of music revenue. As stated in the picture below, the global streaming of music is projected to reach greater heights in terms of revenue in the upcoming years.

The internet contributed greatly for the rise of music licensing and streaming. 20 years ago, the distribution of music hasn’t been exactly this big. Television shows and filmmakers are the top two industries that need music content. Today, there are more and more TV shows, films, commercials, movies, ads and tons of video games that need music content. It is safe to say that the internet opened the public eye about the opportunities involved behind it.

One of the most visited sites on earth is YouTube. People use, duplicate, rework, copy, revise and perform music from different artists around the world. It also has an influx of ads which contains music content. To track all these data, YouTube has a Content ID System. If your music is licensed, you can contact this site and they will take a look at their data and see if your work is being used by other parties. As the licensor, you have the authority to take actions such as mute the audio which matches your music, block a whole video from being viewed, track the video’s viewership statistics or monetize the video by running ads against it. Every country has different rules about it. But YouTube runs a lot of ads and monetizing work from this site is very probable.

If you are an independent musician, you must improve and instill professionalism in your craft to get your chances up of being signed by a music licensing company. With billions of dollars of revenue involved today, you want at least a slice of the pie. Monetizing your passion is never easy but taking the necessary steps to make it work is a must to reach success.